Based on advertising and consumer spending data across 14 industry segments and 53 territories, pwc s outlook is your trusted source for a reliable view of the future. The central theme of this growing world of media is that its personal and increasingly digital. We trust you will find this, the 18th edition of the outlook, an insightful resource to help navigate the challenges and opportunities of the contemporary australian entertainment and media landscape the unifying theme of this years outlook is the search for growth. An indepth analysis of the trends shaping the entertainment and media industry in. Pwc refers to the pwc network andor one or more of its member firms, each of which is a separate legal entity.
The uk is the secondbiggest b2b market in western europe after germany and recorded total revenue of. The unifying theme of this years outlook is the search for growth. Pwc publications and research providing valuable and unique insights for various business areas. The evolution of everyday media usage in germanspeaking switzerland confirms this trend. The accelerating speed of technological change is opening up large opportunities for innovation in product offerings that revolve around user experience.
These are content creators who may not have a direct relationship with the target consumer. Swiss media companies and telecom providers use artificial intelligence in certain ways and work on the development and integration of ai solutions. One of the important ways this can happen is by harnessing data from social media especially for important demographic segments such as the youth. Based on advertising and consumer spending data across 14 industry segments and 53 territories, pwcs outlook is your trusted source for a reliable view of the future. Regardless of how you influence business decisions, the african perspective can help you understand industry. Charles stuart sunet liebenberg scan this qr code with your. Global entertainment and media outlook 20182022 pwc. Making connections ears wide open the kidtech is all right. In each segment of the outlook we share our point of view on the swiss entertainment and. Perspectives from the global entertainment and media outlook. Welcome to the second annual edition of pwcs swiss entertainment and media outlook, covering the forecast period of 20112015. Makers maximizers module mashups im a media company. Global entertainment and media outlook 20172021 pwc india. Entertainment and media companies can tap into many pockets of growth and opportunity.
Pwc s media practice provides guidance in such areas as consumer and educational books, consumer magazine publishing, filmed entertainment, internet and tv advertising, newspaper publishing, outofhome advertising, radio, recorded music, television, subscriptions and license fees and video games. This includes improvements in design, ease of navigation, compression algorithms, compatibility etc. This document is provided by pwc for general guidance only and does not constitute the provision of legal advice, accounting services, investment advice, or professional consulting of any kind. The global entertainment and media outlook 20172021 is the most uptodate source of consumer and advertising spending data. Entertainment and media are everybodys business today. These new dynamics bring profound implications for companies across all segments, platforms and content types. Find out whats happening in the industry, from streaming and podcasting, to movies and esports. Global entertainment and media outlook 20182022 kampanje. Pwc global entertainment and media outlook 20142018 belgium summary tv subscriptions and licence fees tv advertising internet access outofhome advertising. The swiss entertainment and media outlook presents 5year annual historical data and forecasts for the next five years across eleven industry segments, plus an annually adapted deepdive into a hot topic and a special focus report on current media trends. Welcome to the pricewaterhousecoopers south african entertainment and media outlook online. Global entertainment and media outlook 20162020 pwc. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. Global entertainment and media outlook 20192023 kampanje.
Pwc south africa entertainment and media outlook team vicki myburgh marthie crafford shane murugen aligned with the data found online. Pwc s global entertainment and media outlook 20182022 is a comprehensive source of fiveyear forecast and fiveyear historic consumer and advertiser spending data and analysis, for 15 entertainment and media segments, across 53 countries. Youth will be served in china, young people are becoming mainstream customers in the market, forecast to account for 35% of the total number of customers by 2020. This site uses cookies to collect information about your browsing activities in order to provide you with more relevant content and promotional materials, and help us understand your interests and enhance the site. Now in its 20th year, the outlook has been charting the ongoing revolution in these dynamic sectors for. The kids section, for instance, showcases how much thought has gone into the netflix service.
We trust you will find this, the 18th edition of the outlook, an insightful resource to help navigate the challenges and opportunities of the contemporary australian entertainment and media landscape. South african entertainment and media outlook 2011. We have detailed key trends and challenges in each of the segments besides providing. Media use has changed dramatically in recent years and continues to change. One component of the technology impact is the growing importance and centrality of data and analytics to all media operations see box on data analytics and insights. Perspectives from the global entertainment and media outlook 20172021 curtain up. Therefore, please note that the data in this press release may not be aligned with the data found online.
Explore segment data view data and commentary for 14 industry segments. The uks economy has been growing slowly but relatively. Global entertainment and media outlook 20162020 a world of difference. More than 161 000 people in 154 countries in firms across the pwc network share their thinking. Pwc continually seeks to update the online outlook data. Digital platforms have drastically increased the variety of available options and new forms of information dissemination are clearly breaking up old patterns of use.
Please visit the following page for further details. Pwcs 20th global entertainment and media outlook 20192023 examines the me in entertainment and media as consumers get personal with their consumption. He is a member of the energy, chemicals, and utilities practice in the middle east. This document is provided by pwc for general guidance only and does not constitute the provision of legal advice, accounting services, invest ment advice, or professional consulting of any kind. They focus on creating distinctive, compelling intellectual property and then on selling it to other distributors and. Pwc s global entertainment and media outlook 20172021 is a comprehensive source of fiveyear forecast and fiveyear historic consumer and advertiser spending data and analysis, for 17 entertainment and media segments, across 54 countries.
We offer insights gained from years of experience working with a broad range of industry clients. Global entertainment and media leader partner, pwc netherlands ennel. Global entertainment and media outlook 20142018 seizing the initiative. Pwc s global entertainment and media outlook 20172021 provides a single comparable source of fiveyear forecast and fiveyear historic consumer and advertiser spending data and analysis, for 17 entertainment and media segments, across 54 countries. Acces pdf entertainment and media outlook 2016 2020 pwc entertainment and media outlook 2016 2020 pwc right here, we have countless book entertainment and media outlook 2016 2020 pwc and collections to check out. The global entertainment and media outlook 20162020 is the most uptodate source of consumer and advertising spend data. To create your personal account, please enter your email address and your first and last names in the fields below. China entertainment and media outlook 20162020 pwc.
We use cookies to personalize content, provide you with an improved user experience, as well as to collect statistical data. Pwcs global entertainment and media outlook 20172021 provides a single comparable source of fiveyear forecast and fiveyear historic consumer and advertiser spending data and analysis, for 17 entertainment and media segments, across 54 countries. Perspectives from the global entertainment and media. Pwc s global entertainment and media outlook has been providing expert commentary and insights centred on the shifts in advertising and consumer spending. Our analysis of the industry can help you identify them.
H qlwlrqv do you want access to consumer and advertising spending data at the click of a button. An indepth analysis of trends shaping the entertainment and media industry in south africa, nigeria, kenya, tanzania and ghana. Cookie notice we use cookies to personalise content and to provide you with an improved user experience. Russian automotive market 1h 2019 results and outlook. And it is one that is constructed by the individual for his or her own enjoyment and gratification, and delivered through personal devices. Pwc s 20th global entertainment and media outlook 20192023 examines the me in entertainment and media as consumers get personal with their consumption. The outlook provides the kind of clear insight and data that can help you identify opportunities across an everchanging landscape.